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The Current

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The Current

“Strategic Storytelling for Brands that Matter.”

  • Lifestyle

From London Tobacco Shop to Global Smoke-Free Mission — Everything You Need to Know About PMI

A plain-language guide to Philip Morris International: the history, the pivot, the products, and why it matters to communities like ours. Last year, I was introduced to PMI through my blog and my work as a journalist. I was part…

  • Rumbidzai Chivende
  • June 2, 2026
  • Lifestyle

Miladys AW26: A Season Truly Built For Women

There’s something special about a fashion showcase that feels less like a runway and more like a conversation — and that’s exactly the energy Miladys brought to their AW26 unveiling. Held at The Terrace at Ground in Johannesburg, the intimate…

  • Rumbidzai Chivende
  • May 1, 2026
  • Lifestyle

Freedom, Festival & Making Informed Choices at ULTRA South Africa 2026

Freedom Day hits different when you’re standing in a crowd of thousands, music shaking the ground beneath you, and the air around you is actually… fresh. That was the energy at ULTRA South Africa 2026, and honestly? I wasn’t expecting…

  • Rumbidzai Chivende
  • April 26, 2026
  • Lifestyle

Human Rights Day: Safety and security begin with all of us

As South Africans mark Human Rights Day, the occasion serves as a reminder that safety and security are not only fundamental rights, but also collective responsibilities. The South African Bill of Rights affirms that everyone has the right to freedom…

  • Rumbidzai Chivende
  • March 19, 2026
  • Lifestyle

Absa brings “Here to Be” to life at the 2026 FORBES WOMAN AFRICA Leading Women Summit

Absa activated its 2026 brand platform, “Here to Be – A Force for Africa’s Future,” at the FORBES WOMAN AFRICA Leading Women Summit, marking its second year as the event’s official banking partner and reaffirming its commitment to advancing women’s…

  • Rumbidzai Chivende
  • March 19, 2026
  • Lifestyle

Women in Leadership Are Driving Resilience at JDE Peet’s South Africa

Across South Africa’s evolving business landscape, resilience has become one of the most important qualities organisations can cultivate. Economic shifts, changing consumer behaviour and global uncertainty mean companies are constantly adapting. Increasingly, one factor is proving critical in navigating this…

  • Rumbidzai Chivende
  • March 16, 2026
  • Food

Jacobs turns up the flavour with new Latte launch and the return of Vanilla Cappuccino

 As demand for café-style coffee at home continues to rise across South Africa, Jacobs is expanding its specialty mixes range with the launch of Jacobs Hot & Iced Latte and the much-anticipated return of Jacobs Vanilla Cappuccino. The expansion comes…

  • Rumbidzai Chivende
  • March 16, 2026
  • Travel

The De Hoop Villa Collection Unveils Its Newest Gem at De Hoop Nature Reserve

De Hoop Nature Reserve: Spectacularly beautiful with pristine white sands, turquoise waters and miles of unspoilt wilderness, De Hoop Nature Reserve remains one of South Africa’s most diverse and awe-inspiring природal sanctuaries. A celebrated World Heritage Site, this coastal haven…

  • Rumbidzai Chivende
  • February 18, 2026
  • Lifestyle

Maison Martell Brings Slow Luxury to Johannesburg in 2026

Johannesburg, get ready. In March 2026, Maison Martell, the world’s oldest cognac house, will unveil The Maison, a cultural residence set to embed itself within Africa’s most influential creative cities. And the first chapter begins right here at home. More…

  • Rumbidzai Chivende
  • February 16, 2026
  • Lifestyle

When Innovation Meets Legacy: Inside Ferrari’s Bold New Partnership Chapter

FOMO hit different this time. Last week, I missed an entire trip to Italy for an F1 event and honestly, my life was a bit upside down at the time. But everything happens for a reason, right? Still, I’m here…

  • Rumbidzai Chivende
  • February 14, 2026
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